The Data for Management (D4M) approach promotes the establishment of a data-driven culture at all levels of the supply chain.

Availability of reliable supply chain data enables decision makers to make informed strategic and operational decisions, and to take corrective actions when needed, contributing to an improved performance of the supply chain. However, poor data quality and high workloads are common challenges that contribute to low data use in countries, particularly at the lower levels of the supply chain. Very often, health workers see data collection as a chore, without considering how the use of data can help them better manage their supply chain. Data for Management (D4M) promotes simplification of data collection - both in terms of standardizing the processes and tools - and awareness of the benefits of data-driven management at all levels. Using and acting on supply chain data will help health workers and managers improve the performance of the supply chain, ensuring that quality immunization products are available when and where needed.